Froth is a monthly craft beer magazine, started in Melbourne in 2015, with 6000 copies distributed each month to bars, bottle shops and subscribers all around Australia.
We developed the brand from the beginning, from the logo and front cover illustrations to editorial layout and advertisements, creating an identity that was both fun and trusted, vibrant and approachable. Each month is centred around a particular theme, with the design reflecting that, each page a new layout designed around the subject matter, often utilising illustrations or customer type.
CoConspirators brewing approached us to create a brand identity for their planned range of beers. We developed their concept of different character names for each new beer, into unique and striking label designs featuring highly stylised "conspirers" on each one. The tone of the brand was to be simple and mysterious, a concept we pushed by removing the brand name from the front of the labels, adding a sense of intrigue and imploring people to grab/feel/engage with the beers (and characters). The labels also feature various elements of codes and ciphers to break before finding particular information on the beer.
We designed the logo for this all day cafe-cum-natural wine bar, creating a line drawing of the endangered Golden Sun Moth for which they were named, and subtly incorporating the brands initials into the shape. We have since created a variety of signage and event posters as they establish their unique place in the crowded Melbourne bar scene.
Brewmanity engaged us to rebrand, with a focus on the creation of a "loveable beast" to represent the term sometimes used when referring to Motor Neurone Disease, as they raise money for research into the disease. We created beast, a balance between love and fear, to adorn their tap decals and now packaged cans and promotional items.
"We do not like holes".
How do you make going to the dentist appealing? You add donuts. And sometimes balloons. These ads were printed in the local newspaper in Borås, Sweden, for Sleipner dentist clinic.
We were approached by psychologist Alison Gluskie to create a brand identity for her new business. We developed a clean and professional concept for her practice; including stationary, website and promotional material.
We designed this monster six metre banner for Melbourne breweries Exit and Kaiju, sharing a stand at the GABS beer festival. They required an illustrative design that merged their two brands together in a fun way. Our solution was a reimagining of Kaiju's distinct "monsters" chasing the brewers and other characters across the banner (exiting, if you will).
Ört, Ort, Urt. A loved child has many names. Ört is all about the Nordic feel and it’s traditions. The restaurant's name was inspired by the Swedish word for “herb”. Ört is also the main ingredient of the restaurant’s star, snaps. Ört’s tone is honest and fresh, showcasing their organic ingredients. It is the place where people gather to have a Scandinavian inspired meal or a homemade snaps. It is a place for Melbournians to feel like a Viking. It is a place for Scandinavians to feel at home.
TATCH is a social enterprise that produces and sells environmentally friendly fabric and plastic plasters. They have taken a normally boring product to a new level. All products are made of 100% recycled and organic material. TATCH gives the consumers a choice for an environmentally friendly health care product that also suited the buyer’s personality. Good for the customers and the environment. Sounds great? It gets better. They also give 70% profit donation to the Cool Earth organisation. They help restore and protect rainforests around the globe.
* Uni Project
An experimental type poster created for the design conference Analogue/Digital. This poster references theories concerning the inability to accurately describe reality. The poster features an unreadable set of symbols on the front of the poster, the words only being revealed once light shines through with the remainder of the letters printed on the back. The intent was to question at what point it becomes a poster; when the intended message is portrayed, or when it exists structurally as a poster on the wall. In this case the poster is in limbo between these two states and is effectively a poster and also not a poster.
* Uni project
These two labels for a Sangiovese rosé and a Sauvignon Blanc plays with the concept of synesthesia. A person that has synesthesia can experience a stimulation of one sense that leads to an automatic response of another sense. In this case the swirling texture simulates the perception of taste, with the colour used in the label being a reference to the flavour of the wine.
Topia is a quasi-futuristic dining experience that is physically split right down the middle into two distinct and opposite unfolding realities. The branding had to reflect two ideas of potential utopian/dystopian futures, but subtly convey that these two are really just the same anyway. The food options were the same on either side of the restaurant, but presented distinctly on the menus - the utopian side presented with a crisp white “nutrition list” with elegant typesetting, while the Dystopian side received a crumpled list of rations with the confirmation that “all meals are guaranteed to be food.” The promotional postcards aimed to create conversation about what could have brought us to such a fate by showing illustrations of nuclear warfare, alien invasions and an armageddon-style asteroids.
Open Day posters made for Tractor Design School in Melbourne.