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Topia is a quasi-futuristic dining experience that is physically split right down the middle into two distinct and opposite unfolding realities. The branding had to reflect two ideas of potential utopian/dystopian futures, but subtly convey that these two are really just the same anyway. The food options were the same on either side of the restaurant, but presented distinctly on the menus - the utopian side presented with a crisp white “nutrition list” with elegant typesetting, while the Dystopian side received a crumpled list of rations with the confirmation that “all meals are guaranteed to be food.” The promotional postcards aimed to create conversation about what could have brought us to such a fate by showing illustrations of nuclear warfare, alien invasions and an armageddon-style asteroids.

*Uni Project