CoConspirators brewing approached us to create a brand identity for their planned range of beers. We developed their concept of different character names for each new beer, into unique and striking label designs featuring highly stylised "conspirers" on each one. The tone of the brand was to be simple and mysterious, a concept we pushed by removing the brand name from the front of the labels, adding a sense of intrigue and imploring people to grab/feel/engage with the beers (and characters). The labels also feature various elements of codes and ciphers to break before finding particular information on the beer.
Photography by malinalfredsson.co